01 Information we collect

We collect information you give us directly, information generated when you book or travel with us, and information collected automatically when you use our website.

Information you provide to us

• Contact details — name, email address, phone number, and postal address, submitted through our contact form, WhatsApp, email, or booking enquiries.
• Booking & travel details — passport/ID information, date of birth, nationality, emergency contact, dietary requirements, and health or fitness information relevant to trekking or safari itineraries (for example, altitude or mobility considerations).
• Payment information — billing details and payment card information, processed through our payment providers (Nuru Escapes does not store full card numbers on our own servers).
• Correspondence — messages, reviews, and feedback you send us, including testimonials you agree to have published.

Information collected automatically

• Device & usage data — IP address, browser type, device type, pages viewed, referring pages, and time spent on our site, collected via cookies and analytics tools.
• Approximate location — derived from your IP address, to help us understand where enquiries come from.

02 How we use your information

We use the information we collect to:

• Plan, book, and deliver your safari, trek, or travel experience, including arranging permits, park fees, accommodation, guides, and transport with our partners;
• Communicate with you about enquiries, bookings, itinerary changes, and travel advisories;
• Process payments and send booking confirmations, invoices, and receipts;
• Respond to customer service requests and resolve complaints;
• Send marketing updates, offers, and newsletters where you have opted in (you can unsubscribe at any time);
• Improve our website, offerings, and customer experience through analytics;
• Meet legal, tax, immigration, and park-authority requirements connected to your travel; and
• Protect the safety, security, and rights of our guests, staff, and partners.

03 Our legal basis for processing

Where applicable data protection law (such as the EU/UK GDPR) requires it, we rely on the following legal bases:

04 How we share information

We do not sell your personal information. We share it only where necessary to deliver your trip or run our business:

• Local partners & suppliers — accommodation providers, park authorities, licensed guides, drivers, and trekking crews who need your details to provide services and secure permits.
• Payment processors — to securely process bookings and payments.
• Government & park authorities — where required for entry permits, conservation fees, or immigration purposes.
• Service providers — website hosting, email, and analytics providers who process data on our behalf under confidentiality obligations.
• The Teretta Foundation — where a booking supports our community initiatives, only aggregated or non-identifying information is shared unless you consent otherwise.
• Legal & safety purposes — where required by law, or to protect the rights, property, or safety of Nuru Escapes, our guests, or others.

05 Cookies & tracking technologies

Our website uses cookies and similar technologies to keep the site running smoothly, remember your preferences, and understand how visitors use nuruescapes.com, including through analytics and, where enabled, social media pixels (such as Instagram/Meta and TikTok). You can control or disable cookies through your browser settings; disabling some cookies may affect how the site functions.

06 International data transfers

Nuru Escapes operates trips in Tanzania and works with guests and partners around the world. As a result, your information may be transferred to, stored, and processed in countries outside your own, including Tanzania, which may have different data protection laws than your home country. Where required, we take reasonable steps to ensure appropriate safeguards are in place for such transfers.

07 Data retention

We keep personal information only for as long as necessary to fulfil the purposes described in this policy, including to provide your trip, meet legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. Booking and travel records are generally retained for the period required by applicable tax and travel-industry regulations, after which they are securely deleted or anonymised.

08 How we protect your data

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorised access, loss, misuse, or alteration. Payment transactions are processed through reputable, secure payment providers. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

09 Your rights and choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information, subject to legal and contractual retention requirements;
• Object to or restrict certain processing, including direct marketing;
• Request a copy of your data in a portable format;
• Withdraw consent at any time where processing is based on consent; and
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding.

10 Children's privacy

Our website and booking services are intended for adults. Where children travel as part of a family booking, we collect their information only from a parent or guardian and solely for the purpose of arranging and delivering the trip. We do not knowingly collect personal information directly from children online.

11 Third-party links & social media

Our website may link to third-party sites, including our Instagram, TikTok, and Threads accounts, and to partner accommodation or booking platforms. We are not responsible for the privacy practices of these third parties, and we encourage you to review their own privacy policies.

12 Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated version on this page with a revised effective date. We encourage you to review this page periodically.